If you are still waiting by the sidelines wondering if SEO is worth going for, you’d better move fast. In just the last couple days, big players with big budgets announced their SEO plans.
The first is news publisher Forbes who announced their search engine ranking plans as reported by AdWeek.
The second case surprisingly is a company owned by Microsoft. As reported by WebProNews, news portal MSNBC is getting search engine optimization done along with content syndication, content personalization, and video development as well.
The time will come when SEO is very much a mainstream marketing investment for large corporations. Many Fortune 100 companies are still clueless and this is to the smaller player’s advantage.
It is better to be cautious about announcing your SEO plans when you decide to go ahead with search engine optimization (especially if you are a big company). The less flags you wave around the better. The more attention you bring to yourself, the more scrutiny.
Always look for a proven and reputable SEO firm to do the work. Doing well in the search engines will result in a consistently good income stream and using any questionable SEO techniques will only jeopardize it so it’s definitely worth the time to do thorough research.