Pew Internet and American Life surveys done from March 2000 to September 2005 reveal interesting usage statistics. In their 54-page report, they studied areas like online activities, internet use in communication, internet transactions, information retrieval, and entertainment.
The data should not pose a shock to savvy marketers as gender differences are facts we must account for if we are to successfully market online to the right target audience. As body language and behavior expert Allan Pease notes in one of his books “Why Men Don’t Listen & Women Can’t Read Maps“, men and women have completely different brains that haven’t changed much with evolution in the way it fundamentally functions.