With the increase in Adsense publishers, click fraud has ballooned as well. I mentioned a free tool for click fraud tracking earlier. Another free tool has been made available in the marketplace and works differently.
Click Fraud Analytics scores up to 100,000 paid clicks per month and provides summary and detail reports to members who sign up to be a part of the Click Fraud Network. This is a great service for PPC advertisers wanting to catch click fraud which eats into business profits. In the near future, they’ll have threat level data by vertical markets as well as specific search provider statistics. The data is backed by click fraud auditing company Click Forensics.According to ClickFraudIndex, their High Theat Level Clicks are:
Derived using average threat level across all industries and keywords monitored by the Click Fraud Network™. Threat Level is identified as having a high attribute rating score as measured by the Click Forensics™ rating engine using data provided by members of the Click Fraud Network™.
From Search Engine Watch:
Click Forensics definition of click fraud is the combined scoring of three (3) sets of attributes; technical, behavioral and Market (economic). We add to that the collective intelligence provided by the Click Fraud Network member data. Each click is scored by our algorithm and flagged in a high, medium or low threat level. The total number of clicks falling into the high threat level is the number we report on the Click Fraud Index site.
The rate is said to be less at top-tier search engines such as Google and Yahoo, accounting for 12.1 percent. As you step down the tiers, the click-fraud rate estimates increase, with 2nd tier PPC engines at 21.3 percent, and 3rd tier PPC engines realize a 29.8 percent click fraud rate.