Still in beta, MSN AdLab offers a wide variety of great keyword tools for advertisers and marketers alike.
11 demos of MSN AdLab tools are currently available in the categories of Paid Search, Contextual Advertising, Behavior Targeting, and Emerging Markets with more coming later.
Some of the most useful features include Keyword Mutation Detection (for misspellings), Search Funnel (for most probable user search behaviors), and Search Volume Seasonality Forecast (for seasonal search trends).
Local businesses can benefit from their Local Search Tool which automatically detects a user’s current location by their IP address and then displays relevant local ads based on their location. The local search function currently only works for Seattle, Redmond, Bellevue and Kirkland.