For those webmasters using Adsense and Yahoo Publisher Network as a monetization model for their sites, getting kicked out of the program hurts their bottom line. While some are guilty of blatantly violating the terms of service, many who do their best to be legitimate don’t get any reason for getting banned from the contextaul ad program. This has led to unhappiness and sometime outrage from these webmasters.
Yahoo, in an effort to communicate better with their ad partners, added a compliance manager to YPN. According to the YPN blog:
If a compliance issue is detected on one of your URLs, you will be notified via email and through an alert in your secure account interface. These will direct you to your new Compliance Manager control panel. The Compliance Manager will inform you of what the issue is so that you have the opportunity to fix it. Once you’ve addressed the issue, you can then go back to the Compliance Manager to submit the remedied URL. We’ll get back to you with a status report, usually within seven business days.
This is excellent news for advertisers and hopefully Google will follow suit.