Search engine optimization involves a series of complex processes and analyses such as HTML code analysis, keyword research, analysis of backlinks, competitor analysis, content development and optimization, and link building. Each SEO project is custom-tailored to meet the goals of the site owner.
Website Analysis & Evaluation
This is the continuous process of identifying, understanding, and adapting outstanding practices with respect to strong competitors or recognized industry leaders to help your website improve its performance. It is an ongoing activity that is intended to improve performance and can be applied to all facets of operation. Benchmarking requires a measurement mechanism so that the performance “gap” can be identified. Our process shall ensure that you get the right start by various analysis we do and techniques we implement to attain top search engine rankings. During this process your website shall be closely observed and analyzed mainly concentrating on the domain area you specialize.
Developing excellent Title and Meta Tags is a challenging task in the SEO process. Based on the ongoing analysis and keyword research, we put together an ideal list of keywords for use in the site’s Title and Meta Tags.
Extensive Keyword Research -Identifying Best Keywords
Careful research into keyword phrases is an essential step towards a successful SEO campaign. Our optimization process will yield no results if improper keyword phrases are targeted. Since single keywords are so generic in nature and usually so competitive, it is important to research “best” keyword phrases consisting of more than two keywords to optimize for on each page of your web site.
Using tools such as Wordtracker as well as other proprietary keyword research tools, we generate a large list of potential keywords you can target. Using proven analysis methods, we will recommend the best keyword phrases for your website that will generate the most traffic for the least investment.
Comprehensive Link & Competition Analysis
Link popularity, or the number of “votes” from other sites for your site, is a major factor in search engine rankings. Using proprietary tools, we determine how well positioned your site is compared to your top ten competitors factors by analyzing factors such as number of backlinks, number of backlinks with unique class C IPs, PageRank, anchor text rankings, and more.
We will generate a list of your competitors and study each website to gather intelligence on successful techniques used by them.
These analyses aids us in developing the overall strategy that will be used to optimize your website.
Content Development & Optimization
We review the existing content of your website to take into account internal linkage and text within the body of all the pages for any search query. This helps us determine how much content is needed as well as what pages need to be optimized for the chosen main keyword phrases.
To target keywords effectively, we develop special marketing pages for your site which are content and keyword rich pages designed to meet the search engine criteria for particular keyword phrases being targeted. These pages will be indexed by the search engines further boosting rankings.
Image Optimization
We optimize pages where large or extensive use of images cause long download times. These images will be reduced in resolution or removed entirely to enhance the overall experience of the site user. We also add ALT Tags to the images on the site to maximize keyword usage without spamming the search engines.
Link Building Campaigns
The singlemost important aspect in search engine ranking algorithms is link popularity. Search engines are always developing ways to make their results more relevant and links are the major ingredient in establishing site relevancy. A gradual growth of inbound quality links using keyword phrases from relevant, non-networked/interlinked sites builds trust in the search engines and increases the site’s ability to rank. We deploy a comprehensive link building strategy that appears very natural to the search engine. Links can be built using a variety of methods such as articles, press releases, and HTML text links.
Ongoing Site Maintenance And Re-optimization
Rankings fluctuate for a variety of reasons; sites are continuously added and/or dropped from the index. We monitor your competition as well as adjust our program to accomodate search engines algorithm changes.
Search Engine Ranking Reports
Here is what it’s really all about – rankings. After the successful completion of SEO activities, we send you the ranking reports which includes your keyword phrases and the rankings for each of the major search engines. This ranking report will be sent to you on a monthly basis as part of your site maintenance program.
Kick start your rankings today!