Online Business Trends

Via Future Now: According to Shop.org's State of Online Retailing Report, the average conversion rate for online retailing in 2002 was 3.2%, in 2003 was 2.4%, and in 2004 was 2.6%, and for last year was down to 2.4%. If this is a trend that continues, it could be a worrying sign for online retailers. So, what's up with the figures? Could it be that more people are using … [Read more...] about Average Conversion Rate for Online Retailers Declining

According to the Advertising Forecast from Kagan Research, the Internet, interactive TV and satellite radio will be the major drivers of growth for U.S. ad revenues. Via ClickZ: The Internet remains the strongest-gaining sector in advertising, averaging 57 percent growth per year over the past 10 years. In 2005, the channel increased by 24 percent. New channels … [Read more...] about Ad Revenues to Reach $400 Billion By 2015

This via Search Engine Journal, where Comscore releases its latest report on internet usage: that 694 million people, age 15+, used the Internet worldwide from all locations in March 2006, representing 14 percent of the world’s total population within this age group. Interestingly, it measures the usage of Asian countries including China: Notably, comScore … [Read more...] about Online Users Grow to 694 Million

Dennis Forbes conducted some fascinating research on domain availability recently. It reveals just how "difficult" it is to obtain a really good, short, meaningful domain name. As the graph below indicates, 2 and 3-letter domain names are unavailable with four letter domains almost 80% snapped up. Whatever's left are usually a sequence of letters and numbers put together … [Read more...] about Domain Name Availability Research