Traditional advertising has its place in marketing any business. In time to come, however, the balance of power will shift towards paid search engine marketing. ClickZ News found in a JupiterResearch report forecasting the next five years in the U.S. paid search market that paid search revenues will outpace display advertising by 2010. The category accounted for 34 … [Read more...] about The Future of Paid Search Marketing
Online Business Trends
Internet User Trends and Maximizing Pay-Per-Click ROI
The leaders in paid search are currently Google and Yahoo. At this time, MSN provides paid search listings from Yahoo in their SERPs. As a marketer, which paid search program should you choose? What are the demographics and psychographics of each search engine? To know the true answer for your industry and your site, the professional marketer's answer is to test it out. … [Read more...] about Internet User Trends and Maximizing Pay-Per-Click ROI
Google to Enter Print Advertising
As a business consultant, I've observed business owners who believe that more business will come from the internet space. While this is partially true for small businesses (especially those in local business) who have not tapped the online market, it is still important to remember that any business (whether based in cyberspace or in the brick and mortar world) can benefit from … [Read more...] about Google to Enter Print Advertising
The Passing of the Google PageRank Update
For those who follow the Google PageRank (PR) updates with earnest, many will find changes happening to the algorithm this time round. It happened on Thursday. PageRank updates have been happening about once every 3-4 months. While PageRank is not something I'm not particularly fond of paying attention to because it has less effect on your rankings today, it does offer … [Read more...] about The Passing of the Google PageRank Update
Internet Trends You Must Know if You Have a Business
In the latest report by shop.org and Forrester Research study ‘The State of Retailing Online 8.0’, online retailers got a 24% increase in sales for 2004 with 2005 expected to be around 22%. This dwarfs traditional retail growth rates of 7%. This growth trend occurred in every category tracked by the study. According to the Department of Commerce, online retail sales at end … [Read more...] about Internet Trends You Must Know if You Have a Business