Yahoo will be introducing it's new ad system codenamed Panama sometime between July and September. While it doesn't affect any Yahoo search advertisers now, the switch introduces several advanced features that many current advertisers have been requesting. It'll definitely change the current PPC advertising strategy for advertisers on Yahoo when it rolls out. The ranking … [Read more...] about Yahoo Search Marketing New Ad System: Panama
Microsoft AdCenter Officially Launched
Known as MSN AdCenter while it was still in Beta, Microsoft has renamed and launched their contextual advertising product to compete with Google AdSense & Yahoo Publisher Network. For beta advertisers, they can proceed as usual. New advertisers will no longer have to wait for an invite or an open sign-up day to begin their campaigns on MSN Search. To get started as an … [Read more...] about Microsoft AdCenter Officially Launched
Online Users Grow to 694 Million
This via Search Engine Journal, where Comscore releases its latest report on internet usage: that 694 million people, age 15+, used the Internet worldwide from all locations in March 2006, representing 14 percent of the world’s total population within this age group. Interestingly, it measures the usage of Asian countries including China: Notably, comScore … [Read more...] about Online Users Grow to 694 Million
Yahoo’s Link-Based Spam Detection Patent Application
In an effort to curb spam, TrustRank has been used as one of the factors in establishing rankings in search engines like Big G. Now, Yahoo is joining in the game by using domain "Trust" as a ranking factor. From the latest patent abstract by Yahoo: A computer implemented method of ranking search hits in a search result set. The computer-implemented method includes … [Read more...] about Yahoo’s Link-Based Spam Detection Patent Application
Optimizing for More Than One Search Engine
Many times I find clients fixate on optimizing for Google. Sometimes, it seems like people treat it as the holy grail for search engines. Granted, it is difficult to get into top results on Google quickly for reasonably competitive key terms but it is not the only search engine that people use. Take the British for example. In a study conducted by Harvest Digital, Pandia … [Read more...] about Optimizing for More Than One Search Engine