With the increase in Adsense publishers, click fraud has ballooned as well. I mentioned a free tool for click fraud tracking earlier. Another free tool has been made available in the marketplace and works differently. Click Fraud Analytics scores up to 100,000 paid clicks per month and provides summary and detail reports to members who sign up to be a part of the Click … [Read more...] about Click Fraud Analytics
Interview with Jim Lanzone of Ask.com
After my earlier post on Ask.com's up and coming popularity with SEOs and businesses, here's a look at what's going on at Ask.com from Jim Lanzone, Senior VP and General Manager. This interview was conducted by Jim Battelle who authored the book The Search. … [Read more...] about Interview with Jim Lanzone of Ask.com
Ask.com: Up and Coming Search Engine?
There's been recent renewed interest in the value of getting top search engine placement on the smaller search engine Ask.com. In optimizing sites, it's highly recommended to take into consideration getting top rankings for multiple search engines instead of fixating on just one or two of the major ones. Even though the smaller search engines in terms of market share like … [Read more...] about Ask.com: Up and Coming Search Engine?
Nielsen NetRatings UK Search Data
An interesting report released by Nielsen/NetRatings titled "Who Benefits from Search [PDF]" shows the breakdown of markets benefiting from search. In terms of targeting search users, it shows other alternative search engines that have a greater probability of driving visitors to a website so it pays to consider other search engines when optimizing for the UK search … [Read more...] about Nielsen NetRatings UK Search Data
Search Engine User Behavior Study
iProspect and Jupiter Research surveyed 2,369 online consumers in January 2006 to understand how search users behaved when looking at search results. Here's a summary of their findings: 62% of users clicked on a search result in the first page. 90% of users click on results in the first three pages. Having a high search engine ranking has increased in value for a top … [Read more...] about Search Engine User Behavior Study