If you operate a brick and mortar business, here's another great way to target local clients in one or more areas you serve. Currently in beta like most of their offerings are, Google launches Local Business Ads. The service is available for small or big brick and mortar businesses in the US, Canada and UK. These local business ads integrate mapping, text and … [Read more...] about Google Local Business Ads
Google’s Print Auction Disappoints
With the recent foray into radio advertising through the acquisition of dMarc Broadcasting, their hopes of succeeding in print publications seems to have gotten off with a disappointing start. According to BusinessWeek: In February, Google (GOOG) auctioned off ad space it had purchased in about two dozen magazines, from Martha Stewart Living to Road & Track. The auction … [Read more...] about Google’s Print Auction Disappoints
Strategic Online Marketing
Too often, I deal with prospective clients who are looking to optimize their site and rank in the top 10. While this is a worthwhile goal, I emphasize to clients that it is important to consider marketing strategy as a whole and not in a vacuum. I refer to this as looking from the perspective of a bird. From the bird's eye point of view, it can see everything happening … [Read more...] about Strategic Online Marketing
Marketing with Google Base
Businesses with products to offer can now market them through a service called Google Base. What is Google Base? Google Base is a place where anyone can easily submit all types of online and offline content that Google will host and make searchable online. Google Base enables the user to add attributes that better describe the content so that others can easily find it. … [Read more...] about Marketing with Google Base
Adwords Keyword Research Tool
Google released their AdWords keyword research tool and making it accessible outside of AdWords accounts. You can search using a variety of methods such as seasonal search volume data for global and local searches, data by match type (ie: broad, phrase, exact). You can also view keyword popularity, global traffic trends, cost, and predicted ad position. Data can be … [Read more...] about Adwords Keyword Research Tool