Google publishes U.S. patent application 20060004627 The application covers a method of serving up ads based on the limitations of a mobile device, ad relevance, user preference, CPM and CPC price, and other performance factors. The scoring system determines which ads to serve. Depending on the score, it may even connect the user by calling an advertiser directly when web … [Read more...] about Google Click to Call
MSN Search Patents
While there are those who dismiss the value of ranking on MSN, I believe that ranking for your key terms on the top three search engines is important. It's still traffic at the end of the day so it shouldn't be ignored even if results can be manipulated easily. For insight into MSN search technology that could affect rankings, check out the list of 7 patents. … [Read more...] about MSN Search Patents
Google Partners with Old Media Advertising
Google has partnered with the first newspaper in Chicago, the Sun-Times to run classified-like ads which fills the newspaper's remnant space. Google is running ads in proximity to relevant content. On Dec. 12, for instance, Google ads touting ticket brokers, White Sox apparel and Chicago Bears memorabilia ran in the Sports section. This move helps Google extend its … [Read more...] about Google Partners with Old Media Advertising
Google’s New Data Center – BigDaddy
Matt Cutts posts a Q & A on the new data center used by Google called BigDaddy. This is new infrastructure and is not an update or refresh. It will be the default source of web results which fixes the canonicalization issues. Canonicalization is the process used to pick the best url (in most cases the home page) when there are several alternatives such as www.example.com, … [Read more...] about Google’s New Data Center – BigDaddy
Gender Differences in Internet Usage
Pew Internet and American Life surveys done from March 2000 to September 2005 reveal interesting usage statistics. In their 54-page report, they studied areas like online activities, internet use in communication, internet transactions, information retrieval, and entertainment. The data should not pose a shock to savvy marketers as gender differences are facts we must … [Read more...] about Gender Differences in Internet Usage