Ho John Lee put together a nice list of resources on PageRank, link spam, and duplicate content. By no means complete, it offers good reading. … [Read more...] about Reading List on PageRank and Search Algorithms
Outbound Linking Case Study
Graywolf performed an interesting test on his site for outbound linking effect on improving rankings. While not a big enough test to draw concrete conclusions, it certainly offers some insight to how linking works and the possible effects on rankings. One of his "findings" was: What does this mean from an SEO standpoint, well I wouldn’t be linking out from pages that … [Read more...] about Outbound Linking Case Study
SEO BlackHat Economics
Why are there still spammers in the search results even though search engines continually delist and penalize such sites? Well, to give you some insight into this, get the inside scoop from SEO BlackHat on Why Spam Works. Interestingly, he ripped off the content from Earl Gray's syndyk8.com's article on Interview with a Blackhat SEO. From the profits they can generate, … [Read more...] about SEO BlackHat Economics
Google Adwords to Evaluate Landing Page Quality
In addition to their analysis of factors such as your ad text and clickthrough rate (CTR), Google has incorporated the landing page Quality Score. This score involves evaluating the content and layout of the pages linked from your ads. Incorporating landing page assessment into the Quality Score will help us improve the overall advertising experience for users, advertisers … [Read more...] about Google Adwords to Evaluate Landing Page Quality
Yahoo Site Explorer Site Feeds
Yahoo's Site Explorer has been a great tool to: All subpages within a URL indexed by Yahoo as well as subpages under a path. Display inlinks indexed by Yahoo to a URL. Submit any missing URLs to Yahoo. You can use their free submit if any URL is not found and can even upload URLs in bulk. Now, site feeds can be submitted via their site submissions in RSS and … [Read more...] about Yahoo Site Explorer Site Feeds