Google released their Google blog search tool last month. Businessweek reported that it returns too many spammy blogs and appears to be just another blog search engine. The challenge so far has been to sort out good quality blogs from the spammy ones. Now, it's Yahoo's turn to have a crack at it. Yahoo's blog search is different from Google's in that it displays the blog … [Read more...] about Yahoo Blog Search Integration with News
Interview with Google’s Matt Cutts
Aaron Wall of SEOBook did a great interview with Google engineer Matt Cutts and it can be found here. He comments on SEO techniques being construed as possible spam: Lots and lots of search engine optimization is white-hat and not spam at all. Things like making a site more crawlable, tweaking the words on a site based on what users type in or what you see in your server … [Read more...] about Interview with Google’s Matt Cutts
Adsense Heatmap
Google Adsense has enabled content publishers to monetize their sites whereas in the past, there was no capability to do so. While Google Adsense is also prone to abuse by spammers seeking to maximize their earnings by putting up scraper sites filled with Adsense ads, this is otherwise a great method to monetize a site's content without having to sell a product via affiliate … [Read more...] about Adsense Heatmap
RSS Findings by Yahoo
Yahoo just released a whitepaper on RSS usage [pdf] and a publishers guide to rss. A summary of their RSS findings are: • Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS. • 27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS … [Read more...] about RSS Findings by Yahoo
Google Adwords Offers Section Targeting Capabilities
Google Adwords now gives advertisers the choice of where in the Google content network they'd like their ads to appear. Google describes site targeting as: Site targeting lets AdWords advertisers choose individual sites in the Google content network where they'd like their ads to appear. If you want to place your ad on a single international website, you can. If you want to … [Read more...] about Google Adwords Offers Section Targeting Capabilities