In a race to search engine patents, we covered several new patents from the top three search engines. Google filed two patents this week in what appears to be a move into the post-search behavioral advertising market that Yahoo is already offering to its advertisers and will be available in MSN’s AdCenter. The first Google patent filing, 'Determining ad targeting … [Read more...] about Google Behavioral Targeting Patent
MSN AdCenter Pilot US Launch
MSN is launching the AdCenter US Pilot program and they are seeking participants. As mentioned in an earlier post, MSN AdCenter was launched in Singapore followed by France last month. Entry in the US pilot is by invitation only and selection of participants are on a rolling basis from who express interest and refer other small and medium businesses. MSN adCenter will … [Read more...] about MSN AdCenter Pilot US Launch
UK Online Advertising Figures
According to BBC News, studies by the Internet Advertising Bureau(IAB) show that UK online ad values could surpass the £1bn mark in 2005. Online advertising revenue increased 62% to £490m for the first half of 2005. The studies further show that online advertising accounts for 5.8% of overall advertising expenditure in the UK. They attribute the large growth to faster … [Read more...] about UK Online Advertising Figures
Anchor Text and Backlink Checker
A new anchor text and backlink tool with a funny name - Neat-O Backlink Tool has just been made available. Anchor text is a powerful method for ranking websites as I mentioned in earlier posts on anchor text optimization as well as the phenomenon of using anchor text to 'Google Bowl' another site. This tool is a little slow when we tested it but it does a fairly decent … [Read more...] about Anchor Text and Backlink Checker
Ranking Factors
SEOmoz put together an excellent set of SEO variables and their relative importance. If you are new to SEO or are experienced, this list highlights the most important factors to achieve search engine rankings. This article contains a large list of the factors that can influence a web document's rank at the major search engines (Yahoo!, MSN, Google & AskJeeves) for a … [Read more...] about Ranking Factors