Google Adsense is a great tool to monetize a site -- especially if you don't have a product/service to sell and you are not promoting affiliate products. For those running content sites with adsense as a revenue source, however, you may find that at times you get low quality ads that really don't reflect the quality of your site. For search engine optimization experts, we … [Read more...] about Unwanted Adsense Ads Blacklist
Cost-Per-Action the Cure for Click Fraud?
Click fraud is a big problem and one that threatens to jeopardize the state of paid search. Lawsuits such as this online retailer are being filed because of it. Search engines like Google, Yahoo and MSN use the pay-per-click system where advertisers pay a fee based on the bid price they set for each click on their ads. As with any system this can be prone to abuse. Click … [Read more...] about Cost-Per-Action the Cure for Click Fraud?
The Future of Paid Search Marketing
Traditional advertising has its place in marketing any business. In time to come, however, the balance of power will shift towards paid search engine marketing. ClickZ News found in a JupiterResearch report forecasting the next five years in the U.S. paid search market that paid search revenues will outpace display advertising by 2010. The category accounted for 34 … [Read more...] about The Future of Paid Search Marketing
Google Rankings for “Failure”
Earlier I reported on how pranksters push unwarranted sites like George Bush's biography to the top of the search engine results list by employing Google Bombing tactics. Despite complaints, Google decided not to manually manipulate rankings of the site. Marissa Mayer, Google's director of consumer products, says: "Pranks like this may be distracting to some, but they … [Read more...] about Google Rankings for “Failure”
Yahoo Cache Provides Direct Links to WayBack Machine
The Internet Archive's WayBack Machine is a great tool to see archives of sites. You can see how popular sites like Yahoo looked like when it first started out. Now, Yahoo joined the ranks of Gigablast and Clusty in providing direct links to "archived" or cached versions of pages from the Wayback Machine. You'll find a direct link at the top of every page that Yahoo caches … [Read more...] about Yahoo Cache Provides Direct Links to WayBack Machine