Your site URL plays an important role in several areas: Branding - If you provide products and/or services, having a easily identifiable name helps associate that product or service with your company. Let's say you provide travel information. By having a URL like travel.com, you instantly brand yourself with that service and become an authority. Of course, URLs like … [Read more...] about Optimized URLs For Search Engine Rankings
How to Create and Submit a Google Sitemap
Now that you know what Google Sitemaps are, how do you create one exactly? Google sitemaps is based on 6 basic XML tags: <urlset>, <url>, <loc>, <lastmod>, <changefreq>, & <priority>. Before those of you who are newbies or techno-phobes say "But, I'm not a programmer, I can't write code!" "XML is too hard" and the like, bear with … [Read more...] about How to Create and Submit a Google Sitemap
Google Bombing and How It Relates to Your Search Engine Rankings
Google bombing as defined by Answers.com: "A Google bomb or Google wash is an attempt to influence the ranking of a given site in results returned by the Google search engine. Due to the way that Google's PageRank algorithm works, a website will be ranked higher if the sites that link to that page all use consistent anchor text. Googlebomb is used both as a verb and a … [Read more...] about Google Bombing and How It Relates to Your Search Engine Rankings
Google Sitemaps: Faster Website Indexing?
For those having trouble getting their inner webpages indexed by search engines like Google, help may be on the way. In another trailblazing move, Google introduced it's new, completely free service called … [Read more...] about Google Sitemaps: Faster Website Indexing?
Types of Links that Will Get Your Site Spidered
There are several types of links you have to be aware of when optimizing a site: One-Way Links Reciprocal links 3-Way Links Dynamic Links Site-Wide or Run-Off-Site Links Let's go through each one in detail. One-way links are links that only go one-way. Site A points to site B. Unlike reciprocal links which are easier to detect by search engine algorithms, this … [Read more...] about Types of Links that Will Get Your Site Spidered