Link text or anchor text is the text that’s hyperlinked with the URL of your site. They are usually descriptive in nature of the site being linked to. For example: If you want to achieve higher online sales, Search Engine Optimization is a great way to accomplish this goal. In this case, Search Engine Optimization is the anchor text. You will see the link by hovering … [Read more...] about What is Anchor Text & How are Links Important to Search Engine Rankings?
What is the Significance of HTML Header Tags on Rankings?
Header tags are not to be confused with the head section or portion of code in HTML. Header tags belong in the HTML body section. Header tags provide structure and ease navigation on your website. How do you know what specifically a book is going to cover? You look in the table of contents and review the chapters. Header tags are like chapters in a book. They … [Read more...] about What is the Significance of HTML Header Tags on Rankings?
Is the Meta Tag Dead?
Meta tags are tags inserted in the head portion of your HTML code. There are two kinds of meta tags you need to differentiate between. One is the meta keyword tag and the other, the meta description tag. This is an example of the keyword meta tag: <META name=“keywords” content=“keyword1, keyword2, keyword3”> This is an example of the description meta … [Read more...] about Is the Meta Tag Dead?
Getting Title Tags Done Right
A well-written title tag is one of the most important on-page factors to optimize for your website. This is what shows in the top bar of your browser. It defines what the page is about. A title tag is limited to 60-115 characters so use this space sparingly. A title tag looks like this in HTML code: <TITLE>Acme Pest Control Services</TITLE> The order … [Read more...] about Getting Title Tags Done Right
What are Spiders or Search Engine Robots?
Search robots (bots) or spiders are automated search agents which establish what information is contained within a site and what it’s about, and indexes content on the internet. It follows links like a spider crawling through a web and finds sites and pages to index and refresh its index regularly. This also means that submitting to search engines is rather unnecessary … [Read more...] about What are Spiders or Search Engine Robots?