Bill Slawski covers the 20 different ways search engines may rerank search results. It's certainly worthy of a read. Here's a summary of the main points: Filtering of duplicate, or near duplicate, content Removing multiple relevant pages from the same site Based upon personal interests Reranking based upon local inter-connectivity Sorting for country specific … [Read more...] about 20 Ways Search Engines May Rerank Search Results
Live Search Introduces LinkFromDomain Command
Live Search, formally MSN search, introduced a new search command called LinkFromDomain. As the name suggests, you can view all outbound links from a specific domain. For example, a linkfromdomain for this site would look like this. Among other research possibilities, this is a great tool to check reciprocal link partners if you have any to see if they giving you credit … [Read more...] about Live Search Introduces LinkFromDomain Command
Email Delivery Determined by Reputation
A study by Return Path Research on 550 email campaigns found 77.3 percent of delivery problems occur because of a sender's email reputation. Contrary to popular opinion, only 17% of the delivery issues were due to content concerns such as the spam trigger words "free," images, coding, or spelling. 6 percent of the time, the inclusion of a reputation-challenged domains … [Read more...] about Email Delivery Determined by Reputation
SEO + Viral Marketing
For many, a well-executed viral marketing campaign increases sales or brand perception. Viral campaigns spread very quickly and with the advent of blogs, social networking, and other web 2.0 sites, mention of a business, product/service can appear in hundreds to thousands of websites around the world overnight. While viral marketing offers the advantages of "word-of-mouth" … [Read more...] about SEO + Viral Marketing
Why Should You Bother with Achieving Search Engine Rankings?
The majority of web traffic is driven by four major search engines - Google, Yahoo, MSN, and AskJeeves. Not being found or not being indexed by these search engines puts your business at an incredible disadvantage. People all around the world, 24 hours a day 7 days a week, are searching for information, shopping, and buying. Search is the preferred method of navigating the … [Read more...] about Why Should You Bother with Achieving Search Engine Rankings?