Hitwise released their findings on how future indicators can be predicted with search term volume. By collecting data on specific search terms, they have been able to predict rather accurately the unemployment numbers and in their latest finding, home sales. … [Read more...] about Search An Indicator of Trends
The Future of Audio Video Content
For many SEOs, on-page text is an important first step in getting search engines to index and classify a website correctly. Audio and video has been gaining momentum with the explosion in the use of services such as Google Video and YouTube. Audio and especially video are the hot mediums of marketing and distribution because of the proliferation of Ipods and people's desire … [Read more...] about The Future of Audio Video Content
A Cloaking Primer
The word cloaking in SEO for some brings about negative connotations. This technique if used correctly, however, serves its purpose and won't get you banned. Here's the Definitive Guide to Cloaking. … [Read more...] about A Cloaking Primer
Estimated Click Rates for Top 10 Search Results
Ever wonder what number of clicks you can expect for position #3 in Yahoo or #7 in MSN? Wonder no more... SEO Scoop derived data for Click-Through-Rates (CTR) of top 10 search results based on data from AOL. Total Searches:9,038,794 Total Clicks: 4,926,623 Click Rank1: 2,075,765 Click Rank2: 586,100 = 3.5x less Click Rank3: 418,643 = 4.9x less Click Rank4: … [Read more...] about Estimated Click Rates for Top 10 Search Results
My Favorite Collection of Search Research Tools
Whois and Reverse IP Lookup: Whois Web Hosting Info - This tool not only allows you to check domain whois, you can also use it to do a reverse IP lookup. All without logging in! Keyword Research: Overture and Google Keyword Suggestion Tool - Combo keyword tool to gives the searcher one-click access to all the popular free keyword research tools in the market. Great … [Read more...] about My Favorite Collection of Search Research Tools