With the recent foray into radio advertising through the acquisition of dMarc Broadcasting, their hopes of succeeding in print publications seems to have gotten off with a disappointing start. According to BusinessWeek: In February, Google (GOOG) auctioned off ad space it had purchased in about two dozen magazines, from Martha Stewart Living to Road & Track. The auction … [Read more...] about Google’s Print Auction Disappoints
Search Engine News
Yahoo’s Version of Search in the Future
According to Andrei Broder, Yahoo's VP of emergent technologies, the future of search will encompass more push than pull. The future of search may not include a search box. Search today is confined to putting in something and getting something back, a pull model. The next stage is for information to come in a context without actively searching, a push model. What Andrei … [Read more...] about Yahoo’s Version of Search in the Future
Growth of Search Sector & Optimization Goals
Here are the latest figures released on the search market from eMarketer. Use of search increased 55% in December 2005 from 3.3 billion in December 2004. Google increased its share of the market with nearly 49% of all searches and saw it's site search use rise by 75% compared to the year earlier. Yahoo saw it's site search rise by 53% while MSN saw 20% more. While … [Read more...] about Growth of Search Sector & Optimization Goals
BMW Caught Using Doorway Pages
Another well-known company makes the news with the use of doorway pages on their German site. Philip has the scoop on the techniques used and when the site got banned. This story spread like wildfire and has been covered in Forbes, London Times, Sydney Morning Herald, Financial Times, BBC News and probably many more. With all this free publicity, it certainly paid off for … [Read more...] about BMW Caught Using Doorway Pages
Google Study on Web Design
Google performed a study of web page design in December 2005. Based on a sampling of one billion pages from popular sites, it extracted data on various areas like popular class names, elements, attributes, and related metadata. All the statistical data is broken down into easy to read sections. Useful for noting what standards the search engines currently expect as well as … [Read more...] about Google Study on Web Design