Google acquires dMarc Broadcasting, a company that places ads into radio stations for up to $1.1 billion. They intend to distribute AdWords via radio. With this acquisition and partnerships with newspapers, Google rapidly transforms itself from a technology company to a multi-media advertising agency. Google ads will likely be a pervasive part of our lives in the near … [Read more...] about Google Extends Advertising Reach with Radio Ad Firm
Search Engine News
Google Partners with Old Media Advertising
Google has partnered with the first newspaper in Chicago, the Sun-Times to run classified-like ads which fills the newspaper's remnant space. Google is running ads in proximity to relevant content. On Dec. 12, for instance, Google ads touting ticket brokers, White Sox apparel and Chicago Bears memorabilia ran in the Sports section. This move helps Google extend its … [Read more...] about Google Partners with Old Media Advertising
Google’s New Data Center – BigDaddy
Matt Cutts posts a Q & A on the new data center used by Google called BigDaddy. This is new infrastructure and is not an update or refresh. It will be the default source of web results which fixes the canonicalization issues. Canonicalization is the process used to pick the best url (in most cases the home page) when there are several alternatives such as www.example.com, … [Read more...] about Google’s New Data Center – BigDaddy
Yahoo Approves of Selling Outbound Links?
While Google's Matt Cutts says it is not OK to sell links. On the other hand, Jeremy Zawodny, a Yahoo employee owns a personal blog that has been found to be selling links to those seeking to buy some PageRank juice. This is apparently OK as long as those links aren't spammy and not hidden. Matt Cutts suggests using the "nofollow" tag in these links to avoid any reference … [Read more...] about Yahoo Approves of Selling Outbound Links?
Access to Search Engine Data?
Alexa which is owned by Amazon.com released Alexa Web Search Platform Beta. This service could be the breakthrough if web developers can develop some applications to access and sort through the giant vault of information. According to Alexa: Since 1996, Alexa has been crawling and storing the Web at millions of pages per day. Alexa has also been building out the … [Read more...] about Access to Search Engine Data?