With the holiday season around the corner, many shoppers will likely use the search engines to research and/or buy their favorite item. Internet Retailer reported why consumers use certain search engines. Of the four search engines surveyed (Google, Yahoo, MSN, AOL), Google users perceived the engine returns the most relevant results coming in at 68%; Yahoo comes in second … [Read more...] about Search Engine Usage Preferences
Search Engine News
Splogs Clogging Up Blog Search
The Wall Street Journal reported how the rise of spam blogs called splogs are affecting the search results. Technorati says that between 2% to 8% of the 70,000 blogs created daily are phony blogs. These splogs promote anything sites like online casinos and pornography and are filled with keywords that help them rank in blog search. They also place Google Adsense to … [Read more...] about Splogs Clogging Up Blog Search
Yahoo Blog Search Integration with News
Google released their Google blog search tool last month. Businessweek reported that it returns too many spammy blogs and appears to be just another blog search engine. The challenge so far has been to sort out good quality blogs from the spammy ones. Now, it's Yahoo's turn to have a crack at it. Yahoo's blog search is different from Google's in that it displays the blog … [Read more...] about Yahoo Blog Search Integration with News
RSS Findings by Yahoo
Yahoo just released a whitepaper on RSS usage [pdf] and a publishers guide to rss. A summary of their RSS findings are: • Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS. • 27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS … [Read more...] about RSS Findings by Yahoo
Google Behavioral Targeting Patent
In a race to search engine patents, we covered several new patents from the top three search engines. Google filed two patents this week in what appears to be a move into the post-search behavioral advertising market that Yahoo is already offering to its advertisers and will be available in MSN’s AdCenter. The first Google patent filing, 'Determining ad targeting … [Read more...] about Google Behavioral Targeting Patent