According to the Microsoft AdCenter blog, they've updated their Demographic keyword research tool to better find keywords and plan campaigns. For example, knowing what percentage of searchers using a particular keyword phrase will help to determine whether ranking in MSN Live search is worthwhile since the search users in that engine leans towards women. This tool coupled … [Read more...] about Researching Keyword Phrase Demographics
Search Engine Optimization Tips
How Search Engines Treat the No-Follow Differently
No-follow links are those links which have the HTML attribute of "nofollow" and can be seen simply by right-clicking on a text link and selecting properties. If you are using Firefox, the little window will display several characteristics for the link. One of them is called Relation. If you see a nofollow after it instead of external, the link you just checked is a no-follow … [Read more...] about How Search Engines Treat the No-Follow Differently
Keyword Research and Analysis Strategies (Part 2): Competition Analysis
Keyword research, with subscription based tools like Keyword Discovery or WordTracker usually ends up in a massive list of keywords and for some, the list can number in the thousands. Many of the keywords in the list form the "long tail" of search results, a term coined by Chris Anderson. It refers to the collective searches for "low traffic" searches outweighing the searches … [Read more...] about Keyword Research and Analysis Strategies (Part 2): Competition Analysis
Keyword Research & Analysis Strategies (Part 1): Overview
SEO experts perform extensive keyword research and analysis prior to starting any SEO campaign. Much like PPC marketing, obtaining a large list of related keywords gives a search marketer the opportunity to select the most profitable and high traffic terms. Without a large list of keyword phrases, choices for optimization are slim and probabilities for success decline along … [Read more...] about Keyword Research & Analysis Strategies (Part 1): Overview
Wikipedia Spam No More?
Wikipedia is a great repository of information for a net user. It exemplified the wonderful aspects of the web by being a collaborative, self-enforced online encyclopedia. SEOs know the value of an authoritative link from an authoritative site. Being a high traffic, authoritative site which allows anyone to edit its pages, Wikipedia became prone to spam links. Not … [Read more...] about Wikipedia Spam No More?