Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

Search Engine Optimization Tips

Being in Number One Position

How important is it to optimize your site for the number one position (or as close to number one as possible)? Well, in a recent report by Thorsten Joachims at Cornell on the recent study of click-through data[PDF], it becomes *very* clear being number one makes a HUGE difference in click-through-rates and therefore your profitability. Jakob Nielsen explains more in his … [Read more...] about Being in Number One Position

Yahoo Cache Provides Direct Links to WayBack Machine

The Internet Archive's WayBack Machine is a great tool to see archives of sites. You can see how popular sites like Yahoo looked like when it first started out. Now, Yahoo joined the ranks of Gigablast and Clusty in providing direct links to "archived" or cached versions of pages from the Wayback Machine. You'll find a direct link at the top of every page that Yahoo caches … [Read more...] about Yahoo Cache Provides Direct Links to WayBack Machine

Keyword Research Tools

Keyword research is an important foundation to good SEO. Not knowing the right keywords is like shooting in the dark - you never know what you are going to hit. Proper keyword research lets you identify several factors including demand (estimated traffic), competition, and what specific keywords are worth going after. With the myriad of tools available, both free and paid, … [Read more...] about Keyword Research Tools

Launch of Google’s Blog Search

For those webmasters with blogs and RSS feeds, you can expect even more targeted traffic coming from Google. If you currently don't have a blog or site feed on your site, perhaps this is as good a time as any to get started so as to increase search engine spidering and search engine visibility. Google finally introduced its blog search service, becoming the first major … [Read more...] about Launch of Google’s Blog Search