With the increase in Adsense publishers, click fraud has ballooned as well. I mentioned a free tool for click fraud tracking earlier. Another free tool has been made available in the marketplace and works differently. Click Fraud Analytics scores up to 100,000 paid clicks per month and provides summary and detail reports to members who sign up to be a part of the Click … [Read more...] about Click Fraud Analytics
Search Marketing Resources
Cool Google PageRank Tool
While PageRank is not as important as it used to be, it does play a minor role in establishing a site's rankings - especially if you want to rank well on Google. PageRank does affect spider crawl frequency. An interesting PageRank tool at www.webmastereyes.com lets a user enter a URL and returns graphical PR bars on all the links on that page. With this tool, users can … [Read more...] about Cool Google PageRank Tool
Google Local Business Ads
If you operate a brick and mortar business, here's another great way to target local clients in one or more areas you serve. Currently in beta like most of their offerings are, Google launches Local Business Ads. The service is available for small or big brick and mortar businesses in the US, Canada and UK. These local business ads integrate mapping, text and … [Read more...] about Google Local Business Ads
Strategic Online Marketing
Too often, I deal with prospective clients who are looking to optimize their site and rank in the top 10. While this is a worthwhile goal, I emphasize to clients that it is important to consider marketing strategy as a whole and not in a vacuum. I refer to this as looking from the perspective of a bird. From the bird's eye point of view, it can see everything happening … [Read more...] about Strategic Online Marketing
Marketing with Google Base
Businesses with products to offer can now market them through a service called Google Base. What is Google Base? Google Base is a place where anyone can easily submit all types of online and offline content that Google will host and make searchable online. Google Base enables the user to add attributes that better describe the content so that others can easily find it. … [Read more...] about Marketing with Google Base