Google released their AdWords keyword research tool and making it accessible outside of AdWords accounts. You can search using a variety of methods such as seasonal search volume data for global and local searches, data by match type (ie: broad, phrase, exact). You can also view keyword popularity, global traffic trends, cost, and predicted ad position. Data can be … [Read more...] about Adwords Keyword Research Tool
Search Marketing Resources
Search Tail Marketing for Maximum Profits
Search Engine Watch has a great article covering the "long tail" of search. Bottom line: The long, long tail of search not only is where things get difficult, but also interesting and profitable. Advertising in the tail will differentiate you from your competition and allow you to find conversions at a great value. But savvy search marketers realize that chasing the tail … [Read more...] about Search Tail Marketing for Maximum Profits
Gender Differences in Internet Usage
Pew Internet and American Life surveys done from March 2000 to September 2005 reveal interesting usage statistics. In their 54-page report, they studied areas like online activities, internet use in communication, internet transactions, information retrieval, and entertainment. The data should not pose a shock to savvy marketers as gender differences are facts we must … [Read more...] about Gender Differences in Internet Usage
Google Adwords to Evaluate Landing Page Quality
In addition to their analysis of factors such as your ad text and clickthrough rate (CTR), Google has incorporated the landing page Quality Score. This score involves evaluating the content and layout of the pages linked from your ads. Incorporating landing page assessment into the Quality Score will help us improve the overall advertising experience for users, advertisers … [Read more...] about Google Adwords to Evaluate Landing Page Quality
Google: Click-To-Call
An alternative to Ingenio's Pay-Per-Call advertising may be Google's Click-To-Call. According to Google's Click-to-Call FAQ: ...gives you a free and fast way to speak directly to the advertiser you found on a Google search results page – over the phone. Here's how it works: When you click the phone icon, you can enter your phone number. Once you click 'Connect For Free,' … [Read more...] about Google: Click-To-Call