Google just released the AdWords Keyword Suggestion Tool [users must be logged for the link to work]. The Google Adwords Keyword Suggestion Tool features: Keyword list sorting. Sort the results of your keyword search by popularity, performance history within the AdWords system, cost, and predicted ad position. Easy keyword manipulation. Select a few keywords here and … [Read more...] about Google Adwords Keyword Suggestion Tool
Search Marketing Resources
Google Adwords Offers Section Targeting Capabilities
Google Adwords now gives advertisers the choice of where in the Google content network they'd like their ads to appear. Google describes site targeting as: Site targeting lets AdWords advertisers choose individual sites in the Google content network where they'd like their ads to appear. If you want to place your ad on a single international website, you can. If you want to … [Read more...] about Google Adwords Offers Section Targeting Capabilities
Google Behavioral Targeting Patent
In a race to search engine patents, we covered several new patents from the top three search engines. Google filed two patents this week in what appears to be a move into the post-search behavioral advertising market that Yahoo is already offering to its advertisers and will be available in MSN’s AdCenter. The first Google patent filing, 'Determining ad targeting … [Read more...] about Google Behavioral Targeting Patent
Cost-Per-Action the Cure for Click Fraud?
Click fraud is a big problem and one that threatens to jeopardize the state of paid search. Lawsuits such as this online retailer are being filed because of it. Search engines like Google, Yahoo and MSN use the pay-per-click system where advertisers pay a fee based on the bid price they set for each click on their ads. As with any system this can be prone to abuse. Click … [Read more...] about Cost-Per-Action the Cure for Click Fraud?
The Future of Paid Search Marketing
Traditional advertising has its place in marketing any business. In time to come, however, the balance of power will shift towards paid search engine marketing. ClickZ News found in a JupiterResearch report forecasting the next five years in the U.S. paid search market that paid search revenues will outpace display advertising by 2010. The category accounted for 34 … [Read more...] about The Future of Paid Search Marketing