For those Adsense ad publishers, you might be tired of seeing Public Service Announcements (or PSAs) show up when you or a visitor drops by your site, especially if you are in a high paying keyword niche. This costs you money over the long run if not managed well. Here's a way you can reduce or eliminate the number of PSAs that get displayed. … [Read more...] about Optimizing Adsense – Reducing PSAs
Search Marketing Resources
Internet User Trends and Maximizing Pay-Per-Click ROI
The leaders in paid search are currently Google and Yahoo. At this time, MSN provides paid search listings from Yahoo in their SERPs. As a marketer, which paid search program should you choose? What are the demographics and psychographics of each search engine? To know the true answer for your industry and your site, the professional marketer's answer is to test it out. … [Read more...] about Internet User Trends and Maximizing Pay-Per-Click ROI
Keyword Research Tools
Keyword research is an important foundation to good SEO. Not knowing the right keywords is like shooting in the dark - you never know what you are going to hit. Proper keyword research lets you identify several factors including demand (estimated traffic), competition, and what specific keywords are worth going after. With the myriad of tools available, both free and paid, … [Read more...] about Keyword Research Tools
YPN Interview with Will Johnson
Chris Pirillo recently interviewed Will Johnson of YPN about what the service offer publishers of all sizes and how they intend to compete with Google Adsense. You can download the full interview Chris did here. … [Read more...] about YPN Interview with Will Johnson
Adsense and Yahoo Publisher Network Comparisons
Google Adsense has been a great way for internet marketers to monetize websites. For those seeking an alternative to Adsense, there is a great casestudy on Adsense and Yahoo's version called Yahoo Publisher Network (or YPN for short) here. The case study examines several factors including overall earnings, clickthrough rates, eCPM, earnings per click, actual clicks and … [Read more...] about Adsense and Yahoo Publisher Network Comparisons